Head of Monetization and Growth

Location: Remote (United States)
Hiring Timeline: ASAP
Hours: Full-Time
Pay: See job description
Positions Available: 1

Company Overview

NOVA Canine Academy is a results-based dog training brand led by Ethan Steinberg. The business serves a large, highly engaged audience of dog owners and has built substantial trust through high-quality content and proven training outcomes.

With over 1 million dog owners following across major platforms, NOVA Canine Academy has significant untapped potential across e-commerce, digital products, and online education. This role exists to fully own and scale that monetization.

Position Summary

The Head of Monetization and Growth is responsible for owning and scaling all revenue generated from NOVA Canine Academy’s existing audience. This role focuses on increasing net profit through e-commerce, online courses, digital products, and backend marketing systems.

This is a performance-driven role designed for an operator who wants ownership, accountability, and upside. The content, audience, and brand already exist. The focus of this role is execution, optimization, and scalable growth.

Key Responsibilities

Strategy and Analytics

  • Establish and track key performance indicators including revenue, profit, AOV, and LTV
  • Implement high urgency and high impact actions first
  • Make data-driven decisions and adjust strategy quickly
  • Build repeatable systems for long-term revenue growth

Revenue and Growth Ownership

  • Own net profit growth across e-commerce and digital products
  • Identify and execute monetization opportunities within the existing audience
  • Test, optimize, and scale offers while protecting long-term brand trust

E-commerce

  • Optimize Shopify store performance and conversion rates
  • Develop and test bundles, upsells, cross-sells, and pricing strategies
  • Increase average order value and customer lifetime value

Digital Products and Courses

  • Manage and optimize existing online courses and digital products
  • Build and scale evergreen funnels and backend systems
  • Plan and execute launches when appropriate

Marketing Systems

  • Own email and SMS monetization strategies
  • Optimize funnels, checkout flows, and post-purchase experiences
  • Track performance metrics and report on revenue impact

Qualifications

  • Proven experience growing revenue through e-commerce and or digital products
  • Strong understanding of funnels, offers, pricing, and conversion optimization
  • Comfortable being directly accountable for revenue and profit outcomes
  • Ability to work independently and prioritize high-impact initiatives
  • Strong analytical and communication skills

This role is not intended for social media managers or entry-level marketers.

Requirements

  • Must reside in or around the DC area (Northern Virginia, DC, or MD).
  • Must have at least 1 year of experience in dog training.
  • Must be able to board 1-3 dogs at your residence for 4-6 weeks at a time.
  • Must have reliable transportation to pick up and drop off dogs.
  • Must have a smartphone to track training progress and communicate with clients.
  • Must be proficient with social media platforms such as Facebook, Instagram, YouTube, etc.
  • Must successfully complete our training course and meet NCA’s certification standards.
  • 1099 Contractor status: This is a contractor position, offering flexibility and autonomy over your work schedule.

Compensation

  • Base salary of $3,000 per month
  • Performance-based revenue share of 15 percent of incremental net profit generated above the current baseline
  • Revenue share paid quarterly, with clear tracking and documentation
  • Opportunity for performance bonuses

Compensation is directly tied to performance and has no ceiling.

What We Offer

  • Ownership and accountability over monetization decisions
  • Access to a large, engaged audience and established brand
  • Direct collaboration with Ethan Steinberg
  • Opportunity to build scalable systems with long-term upside
  • Performance-based compensation aligned with results

⬇️How to Apply⬇️

Applicants should submit the following below:

  • A brief summary of relevant experience and past revenue growth results
  • Examples of e-commerce or digital product initiatives you have directly owned, worked on, or collaborated with
  • A short overview of how you would approach monetizing an audience like this in your first 90 days, in order of high impact to low impact

Generic applications without context will not be considered.